5 Ways To Grow Your Social Media Presence

Whether just launching your brand or wanting to up your established brand’s social media game, the powerful wonders of social media await!

Creating a strong and positive online presence is the very thing that enables a business to breathe life into their brand, thus, attracting their dream clients and gaining the traction they deserve. This can be you.

As experienced social media managers, we have compiled a few key ways you can bring your organic social media presence to the next level. Remember, launching and growing your brand through social media is a journey, but you are not alone, allow us to guide you through the process.

#1 Stay true to your brand.

In a world of businesses and entrepreneurs, why not show off the best, real version of your brand? Staying true to your style (incl. colour palette, fonts, voice, & content) not only represents who you are as a brand but also encourages others to follow and engage with a brand so intrinsically unique.

While jumping on social media trends, such as TikTok or Instagram Reel content, can be an amazing way to get noticed and attract prospective clients, we suggest publishing content that doesn’t take away from the style and voice of your brand. If this means posting trending content, go for it; but, resist jumping on the trendy vid content if it’s so far from your brand’s style, values, and overall aesthetic.

#2 Choose quality over quantity.

Just like in many aspects of our personal lives, opting for quality over quantity can be the key to fostering better relationships and creating a happier and healthier life.

In terms of your social media content, the same applies! Opt for quality content that is informative and interesting, and that meets one or more of the Three E’s of Content Marketing: Entertaining, Emotional, and Educational. Consistency is important, but the quality of your social media content takes the cake.

#3 Invest time & engage with accounts of similarity and interest.

Flowers need time to bloom, and so does your brand. Growing your social media takes time and dedication to the art, so taking time out of your day to check in, reply to comments and messages, and engage with other accounts of similarity and interest makes more of a difference than you may realise.

#4 Put a face to the name.

As humans, we naturally seek human connection, even through social media. You may have noticed yourself engaging with content that features people more than other types of content, particularly if it’s a familiar, friendly face. By posting profiles of yourself, your team, or even customers/clients, you are humanising your brand and tapping into human emotion. We love to see this!

#5 Seek a social media manager.

Finally, if you feel the management of your social media is just too much, you simply don’t have time, or you detest the practice but know you need it… we’re here! This is your chance to focus your precious time on yourself and your business, doing what you love and do best, while we take care of the social side of things.

Contact us today for more information or a quote.